MARKETING FOR IDIOTS: Geico

I'm not a big Geico fan to begin with, so happy to rip them a new one on my blog for their marketing to idiots. If you've heard their commercials and not flinched, then you might very well be one.

"A 15 minute phone call could save you up to 15% or more on your car insurance!"

What does that mean? Let's break it down.

"COULD" = It might or it might not
"UP TO 15%" = ZERO to 15%
"OR MORE" = > between 15% and Infinity%

So.. let's add it all together. What GEICO want to make very clear is:

"A 15 minute phone call may or may not save you anything between nothing and an infinite amount on your car insurance."

Well shit, going by the Geico marketing handbook this is a perfectly truthful statement:

"Sticking a carton of orange juice up your ass sideways could save you up to 15% or more on your car insurance"

Oh.. FYI people. When you choose insurance choose based on what happens when you NEED it, not how much the premium is. Geico suck.